Thursday, January 29, 2009

Chase Offering $100 for a New Account

This week's most compelling marketing offer comes from Chase Bank. I received a direct mail offer to receive $100 when I opened a new personal checking account. Here's the details:
  • the mail was unaddressed: "Our Neighbor"
  • with an opening deposit of $100, I will receive $100 within 10 business days
  • the account must remain open for 6 months
  • I can open the account online with a provided coupon code or at my nearest branch (the nearest location was lasered onto the direct mail piece)
  • no minimum balance required
  • no monthly service fee with direct deposit or five debit purchases
  • one reward per customer per year
  • the offer excludes High School CheckingSM, Chase College CheckingSM, Chase Access CheckingSM, and New Jersey Consumer Checking Account


  1. Is $100 really compelling enough to make me open an account at a bank that I’m really not sure will be open in the next 6 or 12 months?

  2. On the other hand, $100 will catch a lot of people's attention.

    Unfortunately for Chase, they are being lumped in with Bank of America and CITI because they are big while they are doing a much better job of navigating the storm (for now).

  3. And Amex is offering a limited group of cardholders $300 to pay off and close their accounts...