Chase Offering $100 for a New Account

This week's most compelling marketing offer comes from Chase Bank. I received a direct mail offer to receive $100 when I opened a new personal checking account. Here's the details:

• the mail was unaddressed: "Our Neighbor"
  
• with an opening deposit of $100, I will receive $100 within 10 business days
• the account must remain open for 6 months
  
• I can open the account online with a provided coupon code or at my nearest branch (the nearest location was lasered onto the direct mail piece)
• no minimum balance required
  
• no monthly service fee with direct deposit or five debit purchases
  
• one reward per customer per year
• the offer excludes High School CheckingSM, Chase College CheckingSM, Chase Access CheckingSM, and New Jersey Consumer Checking Account