Email Usage Grows with Financial Institutions

The Direct Marketing Association (DMA) recently released 2007 statistics on the direct marketing expenditures of financial, banking and credit institutions.

Not surprisingly, "financial services companies’ advertising expenditures for commercial email is expected to have the largest growth among all media types between 2007 and 2012, with a compound annual growth rate (CAGR) of 22.5%."

In addition, Internet direct marketing advertising spending is projected to grow at the second-highest rate, at a CAGR of 17.8%, from 2007 to 2012.

CLICK HERE to see complete details of the DMA study.