It seems that blogging is slowly creeping into the marketing toolkit of some financial institutions. A recent Universal McCann "Media in Mind" tracking study indicated that 10% of US adults publish a blog.
Nowhere near 10% of financial institutions publish a blog - but there are some notable exceptions. Below are two of the most acclaimed financial institution blogs today.
Verity Credit Union in Seattle, WA has a blog called "Our Voices", with contributions from executives, staff, members and friends.
Wells Fargo has been the most aggressive bank blogger with an extensive collection of blogs on its site.
The links above will provide some good examples of how blogs can be used by financial institutions to establish a dialog with their customers or members.
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