Tuesday, February 17, 2009

Is Your Institution "Safe & Sound?" Bankrate.com's Rating System

Bankrate.com's Safe & Sound® rating system allows consumers to evaluate financial institutions on a 1-5 star rating system. Consumers can easily search their city for a bank or credit union with a 5-star rating, alleviating potential concerns of the institution's stability.

According to Bankrate's website, "Safe & Sound® is a proprietary system designed to provide information on the relative financial strength and stability of U.S. commercial banks, savings institutions and credit unions." The system assesses each institution on 22 tests to measure:
  • Capital adequacy
  • Asset quality
  • Profitability
  • Liquidity
With 7 million unique monthly visitors, Bankrate.com is a well-known resource for consumers and businesses seeking financial services.

For those financial institutions looking to capitalize on safety, security and stability in these tumultuous times, a 5-star rating from an independent entity like Bankrate.com just may be the tonic.

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