Thursday, August 7, 2008

FTC Updates CAN-SPAM Act

The Federal Trade Commission (FTC) recently made changes to the CAN-SPAM Act, outlining new regulations for commercial email distribution. You can read the FTC press release here and the full FTC rule change here (see May 12, 2008).

The changes, at a high level, address the following four topics:
(1) Make unsubscribes/opt-outs easy for consumers
(2) Multiple "senders" within a single email, under certain circumstances, may identify a single company as the "designated sender" of a commercial email
(3) a post office box or private mailbox can now be used to meet address requirements
(4) a definition of the term “person” was expanded to include companies and other entities

If you have any questions on these rule changes, please contact Mercury Direct.

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